Air Max

Price range: €139,95 through €199,95
Price range: €229,95 through €349,95
Price range: €109,95 through €179,95
Price range: €109,95 through €259,95

Visible Air as a design principle

In 1987, Tinker Hatfield designed the first sneaker with a visible Air unit in the heel. Inspiration: the Centre Pompidou in Paris, where structural elements sit on the outside of the building. Since then, every Air Max has been a variation on that principle. More Air, differently shaped Air, different placement.

The models in the line

The Air Max 1 has the semi-visible Air unit in the heel. After the Light, the 90 made that bubble bigger with a geometric midsole. The 95 introduced visible Air in both the forefoot and heel plus Sergio Lozano’s layered upper. The 97 brought full-length Air from Christian Tresser. TN and Plus are the European scene favorites with gradient colorways.

Which Air Max suits you

Slim silhouette and daily wear: Air Max 1. More cushioning underfoot: Air Max 90 or 97. A wider fit and more volume around the foot: Air Max 95 or TN. An Air Max 1 works under cropped pants, a TN calls for loose fit denim or cargo.

  • Which Air Max is most comfortable for all day?
    The Air Max 97 and 98 have full-length Air units. The 1 and 90 are lighter and more agile.
  • Which Air Max has the most collector value?
    Air Max 1 Patta collabs and Air Max 90 Atmos variations consistently rank high with collectors. OG colorways hold their value best.
  • Which lace length goes with an Air Max?
    Air Max 1: 120 cm up to Size EU 42, 140 cm from 42.5. Other models may differ. See Nike flat laces.